WHY WORK WITH US
WHAT WE OFFER
• Consumers are very emotional and ready to talk about anything, which is very rich for uncovering insights, emotions, feelings, but calls for a concise, well-planned discussion guide
• Low commitment to schedules and deadlines: as a result, we always ask respondents to arrive half an hour earlier and recommend an over-recruitment of at least 3 respondents
• They tend to be ‘nice’ and hesitate being critical in a setting where they are the guests. Accordingly, respondents’ critical thinking needs to be stimulated both before and during moderation
• Social class: (cultural and educational) differences among segments are very significant. We recommend working with smaller spectrums
AB1, B2C, C, C2D1...